The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
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- Brand
- Non-Profit Client
- Brand Parent Company
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- Agency Network
- Independent Agency Network
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Award
Agency
Client
Title
Category
Annual ID
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Cinema Advertising
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Cinema Advertising
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Cinema Advertising
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Cinema Advertising
First Kiss
Agency: Y&R South Africa / Cape Town
Client: Western Cape Government Category: Cinema Advertising
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date
Agency: BBDO GmbH / Berlin
Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic Category: Online Films & Video / Long Form - Campaign
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch
Agency: Grey Group / Singapore
Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Youtube Music
Agency: Park Pictures / New York + Anomaly / New York
Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Television / Long Form - Single
Parentamorphosis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Long Form - Single
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London
Client: PCUK Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single